Pur Mineral Lip Lure Hydrating Lip Lacquer – 5 shades: swatches and complete review

Hello, Beautiful!

Fall is upon us and it seems a change in lip color is the number one way to welcome the season. I’m not really one for vampy shades, but I’m trying to get more comfortable with how they look on my face. The problem is my mouth/lips are small and darker shades make them look even smaller. However, when you have plenty of shine on the lips, they can look perfectly pretty – and that’s exactly how the new Pur Minerals Lip Lure Hydrating Lip Lacquers look on the lips!

They’re super hydrating and glossy, making your lips look beautiful and plump. I instantly fell in love with their full pigmentation, easy glide, and how great my lips looked wearing them.

Pur Minerals Lip Lure Hydrating Lip Lacquer Info:

Cost: $22.00 each (0.05 oz full size)
Availability: Available on the Pur Minerals website, at Ulta, and anywhere else Pur Minerals is sold.

My Rating: 5 out of 5 Kisses!!!


Let your lips speak for you with beautifully bold color and brilliant shine! Pur’s richly pigmented lip lacquers saturate your lips in true color and pout-perfecting hydrating. Using a unique, flocked showerhead applicator, this creamy, full-coverage liquid formula creates a showstopping look in just one stroke!

Pur Minerals Lip Lure Hydrating Lip Lacquer
Shades: Belle, Graceful, Fancy, Fiery, Mystic
Continue scrolling down to see more pics of each individual shade.

Here’s what the packaging looks like:

Their sleek silver packaging may not look all that alluring or eye catching, but trust me, the product inside is full-on color and gorgeous shine.

These twist-up lip colors come with a slant tip flocked applicator where the product twists up from the tube and out the top. You do need to prime these a bit – it took me around 20 to 25 clicks each to prime them, but once primed you only need to click a tiny twist to get color out.

There are five shades in the collection: Belle, Graceful, Fancy, Fiery, and Mystic.

Just look at how pigmented and bold these shades are!!!

Let’s talk about each shade individually….

Pur Minerals Lip Lure Hydrating Lip Lacquer
Shade: Belle

Belle is my FAVORITE shade from the collection! It’s just so, so, so pretty.

Bell is described as a perfect natural nude.

I think this is a great nude shade because your lips look alive and beautiful. It has a nice peachy undertone with a hint of pink for a perfect nude pout to go with just about any eye look. I can’t stop reaching for this shade. I am obsessed!

Pur Minerals Lip Lure Hydrating Lip Lacquer
Shade: Graceful

Graceful is described as a natural beige with a hint of romance.

I’m not sure what “a hint of romance” looks like, lol, but if you’re into brown shades then you’ll like this one. For me, I wasn’t a fan of this at all. It just wasn’t flattering and the shade reminds me of a shade of baby poop. Especially in person. But I think it takes the right skintone to pull this one off. I can’t.

Pur Minerals Lip Lure Hydrating Lip Lacquer
Shade: Fancy

Fancy is described as a lustrous mauve.

This is my next favorite shade. It’s a gorgeous mauve berry with a pink undertone. Really great fall shade and another “safer” shade for those that prefer their nudes and pinks. I really think this shade would look great on just about everyone!

Pur Minerals Lip Lure Hydrating Lip Lacquer
Shade: Fiery

Fiery is described as a fierce siren.

This is a vibrant warm red. I rarely wear red on my lips, but this one is so pretty I’m almost craving to wear it. It’s just so shiny and beautiful!

Pur Minerals Lip Lure Hydrating Lip Lacquer
Shade: Mystic

Mystic is described as a ripe black berry with a hint of raspberry.

This is another favorite from the collection for me. It’s a vampy berry shade that is so gorgeous. This is one of those shades that I adore but normally don’t wear because they tend to make my lips look teeny tiny. This one, however, keeps my lips looking their normal size and maybe even a bit larger due to how shiny it is. I really love this one and will be rocking this with a simple eye look all fall long!


If you want fully pigmented, glossy, gorgeous lips for fall (or anytime), then you need to run to Ulta or to the Pur Minerals website and get the Lip Lure Hydrating Lip Lacquers!

I honestly wasn’t that excited about these when I initially saw them. The packaging just doesn’t show off the amazing-ness that lies within. But then you get them swatched and on your lips and it’s like BAM! beautiful, full-color, shiny lips! You can’t help but fall in love.

They are so incredibly pigmented, and like I mentioned at the top of this post, the darker shades don’t make my lips look smaller – which is pretty rare.

I love the formula – they are hydrating and feel comfortable on the lips. I have very dry lips all the time, and these are like heaven for my lips. If you also suffer from dry lips and find that other lip lacquers/liquid lipsticks tend to dry your lips out or make them feel tight, then you’ll find the Pur Minerals Lip Lure Hydrating Lip Lacquers are the moisturizing formula you’ve been looking for.

Because these are so pigmented, you really have to love the color because there is no wearing it sheer nor is there a need to build them up. They are full color from first touch.

The shade Belle is my favorite, followed by Fancy, then Mystic, and then Fiery. I only didn’t like Graceful because I don’t wear brown lips at all; they’re just not flattering on me.

I really have been enjoying these, and would highly recommend them!

Now let me know what you think…

What do you think of these lip lacquers? What shade do you like best? Have you tried them, or would you consider adding them to your beauty wish list? Discuss in the comments below!
xoxo with love & beauty,
Crystal Valentine

Disclaimer: This is NOT a sponsored post. However, these products were sent to me for consideration. I am not being paid to make this post, nor has the company influenced me in any way. I have made this post because I wanted to, not because I had to. These are my honest opinions, thoughts and experiences.